From CNN.com
Boston, MA – A Boston jury, which earlier in the week awarded $71 million in compensatory damages against the manufacturer of Newport cigarettes in a wrongful death case, ordered that the defendant, Lorillard, Inc. (“Lorillard”), must pay $81 million in punitive damages. The Estate of Marie Evans, a 40 year smoker who died in 2002 at age 54 after suffering from small cell lung cancer. Jurors listened to a video deposition from Evans recorded three weeks before her death in 2002 in which she described receiving free cigarettes from Lorillard when she was a child.
During the punitive damages hearing, Lorillard argued that it had rectified any issues related to its previous marketing of Newport cigarettes. Furthermore, Lorillard assured the jurors that it no longer advertises its product on the radio or television and acknowledged that cigarettes do, in fact, cause cancer. Lorillard asserted that it should not be punished for moving in the right direction. The Plaintiff contended that punitive damages were necessary to ensure that the reprehensible marketing strategy previously employed by Lorillard never occurs again. The jury had deliberated for approximately two hours, after listening to expert financial and forensic testimony, and determined that Lorillard’s practices were wanton and reckless, and awarded Plaintiff $81 million in punitive damages.
This is one of the largest ever individual punitive damages awards in the United States. Additionally, the $81 million in punitive damages, in conjunction with the $71 million in compensatory damages previously awarded, makes this one of the largest individual verdicts ever in the United States against a tobacco company.
The CNN.com article can be found here
The Blog post from December 15, 2010 is below
From the Boston Globe:
In a groundbreaking decision, a Suffolk Superior Court jury yesterday found a tobacco company liable for the death of a Roxbury woman who said that, at age 9, she received free samples of Newport cigarettes in a targeted marketing campaign.
The jury awarded a judgment of $50 million to the estate of Marie Evans, who, before she died of lung cancer in 2002, testified that she first received free Newports as a child, while living in the Orchard Park housing development in Boston. She smoked until her death at age 54.
Her only son was awarded $21 million.
Lorillard, which denied it targeted youth with free cigarettes, plans to appeal.
Legal specialists describe the verdict as the first time a jury has found a cigarette maker liable for marketing its product by handing out free samples.
The verdict sets up a second phase of deliberations in which the jury could also award Evans's estate and family punitive damages, which often are a multiple of the amounts awarded in the compensatory phase.
The ruling came after six days of deliberations during which the 14-member jury said it had hit an impasse. After resuming deliberations the jury found Lorillard liable on several related accusations, including that the company was negligent in marketing Newports to children such as Evans and failing to warn her of the health risks; that it breached its warranty by distributing a dangerous product; and acted in a malicious, willful, wanton manner.
The jury put 70 percent of the blame for her death on Lorillard, and 30 percent on her. That determination could play a role in Lorillard's appeal.
The entire Boston Globe story is online as of 12/15/10 here