Segal McCambridge Chicago Shareholder Paul Wojcicki presented a webinar entitled "Warranty in Practice: Can a company use warranty to help drive sales?" on April 22 at 12 p.m. CDT. The live webinar was organized by the Global Warranty and Service Contract Association (www.gwsca.org) and hosted by M-ize, Inc. (www.m-ize.com). View a recording of the webinar below.
Warranty is a major expense that comes directly off a company’s bottom line. Savvy companies see the opportunity warranty presents to enhance the customer experience. They treat warranty as an investment in building brand and increasing customer loyalty. In this webinar, Paul examines the legal and social policies warranty serves, explores its evolution from cost center to sales driver, and shares suggestions for maximizing a warranty program’s ROI.
The information and insights Paul shares in the webinar grow out of his more than two decades of defending product makers in warranty litigation and counseling them on a variety of issues in the course of administering a warranty program.